Tough Guy Global Limited Privacy Policy


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).



When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”


We collect Device Information using the following technologies:


    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit


When you sign up to an event via the, we direct you to to complete your Entry Form, Njuko are our Online Entry Providers. Tough Guy® is the entity that collects your data but the technical company collecting them on our behalf is Njuko SAS, 65 Avenue de Bayonne, 64210 Bidart, France.


When entering for a Tough Guy® event, we collect certain information from you, including your name, address, date of birth, emergency contact name and number, any medical ailments, email address, phone numbers and payment information,.  We refer to this information as “Personal Information.”


When we talk about “Personal Information” in this Privacy Policy, we are talking both about the information input by you on your Tough Guy® Entry Form or via our Newsletter Email Sign Up.


We keep a record of your data received from your entry form on our online system “Njuko” and an In-House system “Race Tracker” (database). We keep this data on file at all times unless you notify us that you would like it removing. We will not contact you with marketing emails unless you have opted in to marketing and we never pass your details on to any third parties (except Medics when attending an event, once permission is granted from yourselves). We only keep your record for the purpose of identifying if you are a Previous Entrant if you choose to re-enter a Tough Guy® Event, this then allows us to squad you in the correct squad. If you would like us to remove your data from our records, please email and we will remove all your data for you.



We use the Personal Information that we collect on your Entry Form to enter you into the chosen Tough Guy® event. All the personal information that we request via is required to ensure you are successfully entered into the event. Please read below the specific uses for each field of data collected from you.


Name and Date Of Birth
Your name and date of birth are used to issue you a Run Number for the event and to check your previous history via our in-house database for past events competed in. This then forms your Run Number for the upcoming chosen event.


Email Address
We use your email address to send you all of the important documents for entry into the event. All participants must print and bring with them email information that is emailed to them upon receipt of entry and in the upcoming weeks to the event. If you have opted in to the Tough Guy Marketing, we will also contact you via Email only with new events, offers and promotions. You can easily Unsubscribe by clicking this at the bottom of any email received from us.


We do not post any information packs to you, however we do require your address to check previous records of attendance as well as post any merchandise orders and/or gifts to you. If for any reason we cannot contact you via Email with important event information, we may post a letter to you. We also use addresses to create demographics of attendees from specific countries and areas.


Emergency Contact Details
All participants must ensure they list an Emergency Contact so that in case of an emergency on the day we are able to contact your next of kin. These details are also shared with our Onsite Medical Team on the day if requested, in the case of an emergency including any hospital trips. You do sign a waiver at Registration on the event day to give permission for the medical team to access your records if required.


Medical Ailments

In case of emergency on the day, we do access check your listed ailments to ensure you can be treated by onsite Paramedics/Doctors. These details are also shared with our Onsite Medical Team on the day if requested, in the case of an emergency including any hospital trips. You do sign a waiver at Registration on the event day to give permission for the medical team to access your records if required.


Phone Numbers
We use your phone number to contact you prior to the event if there is an error with your entry application or if we need an urgent response from you regarding an event specific topic.


Additionally, we use this Personal Information to: Communicate with you; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


We will never sell or give your data to a third party for marketing puproses. We do only share your Personal Information with third parties related to Tough Guy® event.  For example, we use Njuko as listed above to collect the personal information from you on your entry form, for the reasons listed above. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:


We do also share your records with the chosen onsite medical team on event days if requested. This is to ensure you are treated correctly and safely in the circumstances of injury or illness. We will only share these details when written consent has been given at registration on the week of the event.


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, if you have Opted In, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at


You can opt out of targeted advertising by clicking ‘unsubscribe’ at the bottom of any of our Emails sent to you.



If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.



When you place an entry/order through the Site, we will maintain your Personal Information for our records unless and until you ask us to delete this information.



The Site is not intended for individuals under the age of 16, all entrants who are under this age must have the Entry Form completed and consented by an Over 18+ Parent/Guardian.



We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.



For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:


(Event Organiser)
Tough Guy Global - South Perton Farm, Jenny Walkers Lane, Perton, Wolverhampton, STS, WV6 7HB, United Kingdom


(Online Entry Provider)
Njuko SAS, 65 Avenue de Bayonne, 64210 Bidart, France